You already have an established business or you are just starting it, you are creating a new product or refreshing the existing one, looking for a specific service or a complete solution - you need creative solutions! You're on the right path: our mission is to be YOUR creative department.
Responsibility of the creative department is not only to give you good ideas, but also to suggest ideas which will accomplish your goals and lead you to success.
Our service stretches from marketing communications to multimedia production. We supervise every single step of "materializing" an idea – we control the quality of solutions, adjusting them to current needs, supervise the performance, and most importantly, optimize the cost.
We can help you realize your goals - otherwise, we wouldn't consider ourselves creative :-)
If your business is not known on the market - you do not exist. You have to present yourself, your product or a service. An ad is a logical first step, but it often results with a disappointment and wasted money - because it's not easy to know what kind of ad to make, where and when to advertise, and how to follow its effect.
We can help you! First, we will get to know your product: its advantages and its potential disadvantages. If necessary, we will perform a research and analysis to find out if the market will and how it will "accept" this product.
The next step is the product branding in which we give the product "identity" and make it recognizable and desirable. We will specifically focus on naming and packaging of the product.
The product is now ready to become a "star" of a creatively designed ad campaign. We will give our best to use your budget the most efficient way. It doesn't matter how much you invest in your ad - it matters how much investment you will get from the ad.
We will create slogans and include them in the ads. Then we will choose appropriate media (media planning) which will help us reach your future customers. We promise to be creative: besides press, radio, television and internet (buying media space), we will use available advanced and innovative media.
Very often, the best commercials are free – that’s why we will nurture and work on your PR including announcements and their distribution.
Market communication is a cycle. After we have completed all the steps, we will analyze their effect, and use the results for a promotion of the next product or service.
Our cooperation can start even before you present your business on the market - maybe already when you name your firm. But sometimes you may want to start over - it will be a challenge to create a new brand and give your product or a service a new life.
New generations seek a new approach; if your product is aimed at children, there is no better way than to reach them through a computer game.
We can work independently throughout all the steps mentioned above, from the idea to press-clipping, or in cooperation with your marketing team as a creative addition.
Design is everywhere. We offer it in the most popular forms: graphic design, web design, video design, and product design.
The most used form of design is logo design. Even when the logo has high quality, it can be used inadequately. In that case, redesign is a necessary step. That's why we use the book of standards which defines your visual identity and its adequate usage. The book of standards can also help in reducing your cost especially with specific communication media such as memorandums, business cards, billboards, TV commercials in both, the phase of design and the phase of printing.
As a part of graphic design, we can also offer desktop publishing, illustrations design, packaging design and redesign.
If you would like to avoid average PowerPoint presentations, we welcome you into the world of Keynote presentations. We will prepare everything necessary for your top-notch presentation, create printed materials design and produce a video walls. For a complete experience, we recommend to create supporting web.
Graphical user interface (GUI) is a specific design service which we provide to software creators, bearing a philosophy in mind according to which well created software doesn't need a manual.
A web page serves its purpose only when it attracts, inform and retain visitors. We create appealing web content for your visitors and at the same time it's optimized for web search engines.
Writing for blogs
Our goal is to make your website at the top of Google search. For that reason, we write tempting announcements for your blog - creatively, regularly, and SEO optimized.
Writing offline promotional materials
Good old words for good new texts to promote your products or services - we write for catalogs, brochures, flyers or just a T-shirt. We write artwork and technical articles too. We use words to write a text that will serve you.
Writing media reports
We keep up-to-date written communication on your behalf. We are writing and advocating you through media reports, newsletters and public announcements. Need texts for social networks? We are also experienced in that.
You're web surfing right now so you already know the importance of the web. We won't praise ourselves with the awards we have received, but we will admit that our web sites are very special considering efforts we invest into creating them.
We start from zero and make them unique – just as your products or services are.
We shape the content management system (CMS) according to needs of its future users – we avoid unnecessary options so you can use it without additional instructions.
We modify web sites for all available browsers. Google loves our work, we love Google. :-)
This is the question you will end up asking us when you realize you want to take our products with you at any time, anywhere. You knew the answer already: you can, of course.
Presenting your Keynote on iPhone, reviewing the book of standards on your iPad, or using your own web optimized for mobile devices is simply not enough! The power of smart phones and tablets is in their applications!
Mobile applications are in more demand because of their unique features valuable in the e-business. The most demanding customers develop loyalty towards brands because of mobile applications. Also, they are reason for increased activity on social networks. In comparison with desktop applications, their value and advantage is in convenience and efficiency, elimination of costly and time-consuming production, with a possibility of a simple upgrade and long-term exploatation.
You can easily use your mobile applications to build and popularize your brand, to reach to prospective clients, interact with and engage them in a way never possible before. You can show them a catalog of products, connect virtual and real using QR codes and technology for augmented reality. Do it before your competitors – launch your applications via the most famous iTunes Store, and Android Market, and present yourself globally.
If you work with publishing and you’re well familiar with e-books, you will be happy to hear about new generation of interactive books! So far, you’ve been reading your books on your e-readers, and now you can use smart phones and tablets to truly enjoy interactive books. Finally, you can enrich your content with multimedia additions – from variety of video presentations to different 3D models. Take advantage of distribution over the globe, and get rewarded by a revenue sharing of the selling price.
Video production brings together design, movement and audio and as such, delivers one of the most popular media forms of the present.
For your complete solution, we can offer you production of TV commercials, video-jingles, music videos and different forms of films (animated, documentary, featured etc.)
We also offer: recording, editing, scripts, storyboards, production book, as well as services of post-production.
We provide very popular services of archiving of all kind of video materials. This archive can be used in the future as a retrospective – the most common are anniversary films/videos.
Services of converting audio/video materials in different forms are also available, as well as DVD mastering along with a production of animated menus and dvd case design.
Thanks to YouTube, Vimeo and Google Video, infomercials are becoming the most popular video form. Moreover, they are the most beneficial form. Infomercials do not require a lot of investment in comparison with TV commercials, their form and content is longer, while their highest value is distribution cost elimination.
We will release your infomercial on the Internet. You will be able to check the web statistics daily and read the comments. You won't need to rely on “statistics” according to which your TV ad was “perceived by 5-7% of public”. It's more useful to know that your 5-minute infomercial was seen by 10,000 people – not because they were forced to, in the middle of their soccer game or a favorite movie, but because they wanted to see it, because they wanted to find out about your product or service.
Now take a minute and a half of your time, and take a look at our showreel, so we can continue on. :-)
A picture is worth a thousand of words. Don't talk. Show it. Actually... don't only show it. Let people experience it.
We have put a lot of time and effort in working with different visualizations techniques. Our result has emerged to awarded technology of interactive 3D visualizations, available to all: Hyperviz.
Of course, traditional 2D and 3D visualizations are still available.
Now we have elevated our award-winning Hyperviz technology to the next level using the Oculus 3D virtual reality headset hardware. With Hyperviz 360 we can immerse you in a simulated situation of your choice and you’ll discover a new experience, a new way to learn and practice
Our wish is to make you pioneers in using future technology. When it comes to computer hardware and software we can offer you the best technology of today.
We are not typical sales people. We won't try to convince you what's the best for you and offer you a free set of knives. We will try to convey our own experiences to you, explain why we use certain products, answer your questions and give you advices – that's how we can find together the best solution for your problem, keeping in mind available technology and saving your money.
We will be glad to share our knowledge with you. Our knowledge costs, but it's very valuable. Nowadays, thanks to the Internet, you can find most of your answers on Google. But very often, the real problem is to know how to “ask” a question.
We are available for consulting ranging from marketing to informational technologies.
We are happy to participate in public events where we talk about ideas that matters. We also enjoy discussing current topics in our area of expertise. We love The Day of New Technologies, we love PechaKucha and The Republic Festival, we love the National ICT Summit and TEDx!
Sometimes ideas develop into something more. Our research and development department never sleeps. The department creates new projects for you.
We like projects that benefit community. We believe that careful and smart investment into community with the help of PR department can come back in multiple ways.
If you support education, think about The Minute. If you love sports, let's enjoy Fiumanka together. If you appreciate computers, visit PEEK&POKE...
"Urban Jungle" is an educational traffic simulation aimed at future drivers, but also to all who wish to check their knowledge of traffic rules. Road safety is the interest of the whole society and therefore this project is free to all Croatian schools.
We hope to continue this list with projects we will create together with you.
The Europe of the future will be shaped as a single digital market. As Google’s products complement our business philosophy perfectly we were thrilled to answer their call to join Google's Growth Engine initiative. This is a platform for successful European businesses to share their experiences of how the internet and Google are powering their growth. As a part of this project, Kreativni odjel joined Google's Growth Engine Ambassadors Program, an exclusive community of best in class businesses who are thriving today thanks to the use of digital. Thanks to Google’s innovative products our agency has broadened its range of services and now we offer to our clients better quality and fully comprehensive solutions.
Have you ever come across a job ad looking for a “mountain hunter”? If you are interested in the necessary qualifications, read the story of the same name by Ivana Delač in Ubiq 29. Melina Mikulić designed the cover, and we created a 3D illustration.
